DealerWurx represents the industry's most trusted protection, sanitization, and equipment brands — exclusively for franchise auto dealers.
The Rep Partner That Drives Dealer Profitability.
4 Brands. 1 Rep Partner.
DealerWurx isn't another product vendor. We're the dedicated manufacturer's rep in your territory — accountable to your results, present in your store, and invested in your long-term growth.
Dedicated Territory Representation
One rep, one territory. You get a single accountable contact who knows your market, your team, and your customers.
Premium Brand Portfolio
We represent only the top-tier brands in ceramic protection, tire & wheel, sanitization, and dealership equipment.
Hands-On Dealer Support
From product training to install coordination, we're on the floor with your team — not just sending catalogs.
Proven Revenue Impact
Our programs are engineered to lift F&I per-vehicle revenue and add profitable, high-retention protection packages to your menu.
The Brands We Represent
DealerWurx curates a focused portfolio of four premium brands — each chosen for proven dealer profitability, strong consumer demand, and seamless integration into your existing F&I and service menus.
Auto Butler Polisher / Ceramic Protection
Industry-leading ceramic paint and surface protection programs with decades of dealer-proven performance and strong consumer brand recognition.
Permaseal Global - No Flats Guaranteed
Let’s face it, there are a number of after-sale products on the market for the consumer, but how many of them truly provide a safety benefit that is eco-friendly and can save lives? At Permaseal Global, our mission is to keep drivers across the world safer by eliminating the dangers associated with getting a flat tire.
Fortador Steamers Powered by Lamborgini
Diesel Hybrid Multi Purpose Steam Vacuum Cleaner Fortador PRO Max/Max Deluxe is powered by an efficient Lamborghini burner.
Broadway Wash Systems
Premium dealership equipment solutions — lifts, shop systems, and service bay hardware — backed by proven installation and support infrastructure.
Turnkey Dealer Solutions
Every DealerWurx program is structured to solve a real dealership challenge — from compliance requirements to F&I menu optimization — delivered as a complete, ready-to-deploy solution.
Protection Package Programs
Ceramic and surface protection solutions that integrate directly into your F&I menu with training, marketing, and ongoing rep support included.
F&I Revenue Optimization
Tire & wheel and protection products designed for high attachment rates and dealership-favorable margin structures.
Sanitization Compliance
DrivePur programs help dealerships meet consumer cleanliness expectations and create a recurring revenue touchpoint.
Equipment & Infrastructure
Broadway Equipment solutions cover service bay needs with turnkey installation support and rep-managed coordination.
Your Territory. Your Rep.
DealerWurx operates on a dedicated territory model — meaning your dealership always works with the same rep who knows your operation, your staff, and your local market conditions. No call centers. No account rotations. Just accountable, on-site partnership.
On-Site Training
We train your F&I and service teams directly, ensuring every product is positioned and sold with confidence.
Install Coordination
Rep-managed scheduling and coordination for all product installations and equipment deployments — zero friction for your team.
Ongoing Rep Availability
Your rep is reachable and responsive — not a ticket queue. We show up when you need us, before and after the sale.
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Ready to Bring DealerWurx to Your Dealership?
Connect with your territory rep to learn how DealerWurx programs can drive revenue, streamline vendor relationships, and deliver branded consumer-facing value across your entire dealership operation.